Implementation Results

Case

Communicate "contracts" to employees in an easy-to-understand manner through e-learning utilizing animation (Vyond).

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Tokyo Electron Ltd.

Legal Affairs Department Strategic Legal Group (as of 2022)
(From left in the photo) Mr. Yuhiko Tanaka, Ms. Kanako Ichikawa, Mr. Takeshi Okura

  • Vyond
  • Course Material Creation
Improvement Measures
: Production of in-house educational content
Using animation (Vyond) to explain difficult contract content in an easy-to-understand manner
Producing a series of content using pirate characters in 2021 and 2022

Customer Requests Received

- What was the reason for requesting Human Science?
Mr. Tanaka: We were introduced by our human resources department and had a conversation. We were inquiring with 2-3 companies about whether a manga or a picture book with fewer illustrations would be better for our awareness-raising activities, taking inspiration from the Ministry of Justice's "Momotaro" manga (Civil Code revision) and the Ministry of Foreign Affairs' "Golgo 13" (overseas safety measures).

- What was the reason for ordering from Human Science?
Mr. Tanaka: At the initial stage when we first approached them, our image of content creation was still unclear and we didn't know what to do.
Mr. Ichikawa: Among the various companies we talked to, we felt that your company understood our intentions the most.
During our discussions, we received ideas such as "It would be better to make it shorter" and we had a good impression of the actual meetings.
Mr. Tanaka: At first, we were considering creating content in manga form, but your company proposed animation instead.
We also received proposals from other companies for RPG games with gamification elements. However, we realized that it would not work well with our talent management system. We could have used the system proposed by the company that suggested the RPG game, but we gave up because it would be difficult to use it in the long term.

- Did you feel any challenges with the traditional educational content?
1) Visually understandable content
Mr. Tanaka: Our company has offices both domestically and internationally, so we were using e-learning. However, since the contracts tend to be difficult to understand, we felt the need for visually understandable content.
2) Memorable content
Mr. Ichikawa: In the past, many training videos with audio were created using PowerPoint, but the upper management has been requesting for more interesting and memorable content, as they feel that recent educational content is boring and they want to make the most of employees' valuable time. Therefore, we decided that just explaining with PowerPoint slides was not enough and we needed to make it more interesting.



"Now, aim for the Legal Department!?"
Mr. Ichikawa: The use of animation, which was brought up in our discussion with your company, has nothing to do with our pirate-related business. It was our first attempt, but it has received great reviews within our company. Now, when creating educational content, there is a feeling of "aiming for the Legal Department's content" (laughs).

- Were there any concerns in progressing with the project?
1) Is it within budget?
Mr. Tanaka: The biggest concern was the budget. We had a rough idea of the budget, but for manga, the cost is high, so there was some hesitation about whether we could afford it. In the end, your company proposed Vyond animation, and we were able to create something with the quality we were expecting at a relatively low cost.
2) Will the deadline be met?
Mr. Tanaka: Also, there was a deadline of the end of March for delivery. We received the Japanese version first and the English version around May.
3) The scenario was vague...
Mr. Tanaka: At first, we created a summary of the story ourselves and submitted it to your company for a meeting. However, we didn't know how to convey our image and purpose.
Mr. Ichikawa: It was my first time being involved in production, and at first I didn't understand how to read the storyboard created by your company in Excel. Also, it was difficult to explain the storyboard to the lawyer. But the flowchart was easy to understand.
Also, we were asked to choose between two ideas, A and B, and we were asked to present another idea, C, so the direction changed in the middle, and we also asked HS-san to do new work (laughs).
- It's common for things to change once they're presented to the client. We received a lot of helpful opinions from your company, so there were many learning opportunities. There were also things we wouldn't have noticed without your opinions.

Customer Feedback

- After implementation, how did the employees react?
Mr. Ichikawa: As a result, the participation rate was very high. More than 5,000 employees responded to the survey at the end of the course. For the second round of content, 99.5% responded that they understood it / 98.7% said it was a beneficial course, and the results of the survey exceeded expectations. There was also a free comment section, and some employees wrote comments.

- What kind of opinions were there in the free-form field?
1) Negative opinions
Ichikawa-san: Regarding the first course, there was an opinion that "the animation is too long". It was also pointed out that there is no audio, and there was a request to "include the TEL logo" because it does not seem like training is being conducted during business hours.
Some people also had the opinion that the content was too basic, but I think it was properly understood by preparing tests and providing detailed explanations.
Some participants actually felt that this training was different from before. Some people seemed to struggle with the drag and drop functionality.
Tanaka-san: In the second installment, we improved the functionality of drag and drop, among other things. We also shortened the animation time and added audio to the characters.
2) Positive opinions
Ichikawa-san: In reality, there were mostly positive opinions such as "I learned a lot" and "it was easy to understand". About 70-80% of people were satisfied.
Okura-san: In the legal department, we initially released it in Japanese and English, but due to local requests, we have already created a Chinese version as well.
Ichikawa-san: After that, we also created a Taiwanese version. We are also considering a Korean version, but it may be possible to handle it with the already created English version, like in Singapore.

- This time, we have put restrictions on the content, such as not being able to proceed until you finish reading the slides. What do you think about the opinions from the participants?
Mr. Tanaka: There were no particular opinions regarding the restrictions, but there was a suggestion to allow for watching at double speed.

- The fix for the speed increase is probably possible with a software update.
Mr. Tanaka: The mandatory training for the entire company has ended, but for new employees, we have them watch a video with animations and conduct training, so I would like to consult about implementation.

Have you noticed any changes that make you feel the learning effect?
Mr. Ichikawa: Not only the training videos, but also other measures are being implemented within the legal department, so it is currently difficult to clearly state which measures have had what effects. However, thanks to the approachable characters, I feel that the threshold for the legal department has been lowered.
Speaking of changes, a common base has been established. In-person training on confidentiality agreements and contract applications can now be attended by everyone who has completed the training in animation. In in-person training, I feel that it has become easier to explain than before.
Mr. Tanaka: It seems to have permeated among the employees.
Mr. Ichikawa: Currently, the image of the legal department is completely associated with pirates and TEL drones (delivery machines that appear in the content).



- Are there any plans to create other content in the future?
Mr. Tanaka: The third installment has not been decided yet, but there is a possibility of considering a training based on the NDA used in the second installment, as a company-wide training.
Mr. Ichikawa: We are also considering compiling short videos related to FAQs that are relevant to all employees, such as general negotiation techniques. "Company-wide training" will be a major element in content creation.

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