e-Learning Blog

Introducing the main usage scenes of animation videos and the benefits of using them for each scene.

■Service Introduction Video

A service introduction video is a video created for the purpose of introducing the features and attractions of a service. Since services are invisible, expressing them through videos makes it easier for viewers to understand the image of the service compared to just using text and images.
The benefits include the following.

• ・Can improve efficiency of sales tasks
  Service introduction videos can replace verbal explanations, leading to increased efficiency in sales tasks.
  For example, by turning information that was previously conveyed through thick presentation materials into a video and showing it before a negotiation, the time spent on verbal explanations and reading materials can be reduced, allowing for more time to be spent on tasks such as gathering information.
• ・Easy to understand service usage image
  When trying to convey the overview and usage of a service with just text and images, it can become difficult to understand. By utilizing service introduction videos, you can convey the appeal of the service that cannot be fully expressed through pamphlets and instruction manuals. Additionally, it becomes easier to imagine using the service in reality.

■Promotional Videos and Commercials

Promotional videos and commercials are videos created for the purpose of promoting and advertising products or services. The benefits include the following:

• ・Possible to convey a large amount of information in a short amount of time
  Unlike still images, videos allow viewers to gather information without having to read text, making it possible to convey complex information in an easy-to-understand manner. Videos can convey more information than still images and can prevent viewer drop-off by supplementing the content with audio and background music.
• ・Can expect large diffusion
  When deployed on SNS, events, and exhibitions, it can be viewed by many people. Also, since it can be used multiple times, creating one video can be used widely for a long period of time.

■Branding Video

A branding video is a video that conveys the brand image in an easy-to-understand manner. Its purpose is to improve awareness and brand image by introducing the attractiveness of a company, product, or service through video. By delivering the company's philosophy, image, and feelings towards the product or service, it becomes easier to gain trust from viewers. Unlike promotional videos or commercials, branding videos do not have a sales element, making it easier for viewers to watch and share, which is a unique feature.
The benefits include the following:

• ・Can intuitively convey the brand's image
  It is difficult to convey all the charm of a brand through text and images, but with videos, you can effectively convey it using visuals and music.
• ・Easy to increase visibility and acquire customers
  If the video is interesting to viewers, it will be easily shared on social media. As it is shared and reaches more people, the company's visibility will increase. By being viewed by many people, it may lead to acquiring new customers from different target groups.
• ・Differentiation from competitors
  Corporate likability, trust, and brand image can be the deciding factor in a purchase. By gaining the trust of viewers through branding videos, it is possible to differentiate from competitors without having to compete on price or functionality.

■Job Videos

A recruitment video is a video created by a company when conducting recruitment activities, with the purpose of conveying the company's appeal and encouraging applications.
The benefits include the following.

• ・Memorable
  While the average learning retention rate for reading is 10%, it is said that the average learning retention rate for videos is 20%. By utilizing videos in job postings, it will leave a lasting impression on job seekers, making it easier for them to choose your company over others.
• ・Easy to imagine working in the workplace
  The atmosphere and image of the workplace are difficult to convey through text alone, but through videos, more realistic information can be conveyed, making it easier for job seekers to imagine working in the workplace.

■e-Learning Materials

Animation videos as teaching materials are an effective method for achieving learners' memory retention and behavior change.

The benefits include the following:

• ・Memorable
  There is information that adding images makes it 55% more memorable than learning with text alone (image superiority effect). In addition, research has shown that animations are 22 times more memorable to the listener's emotions than explanations based on facts and numbers through storytelling.
• ・Attracting Learner's Attention
  Even if the learning content is complex or the learner's motivation is low, if the teaching materials are easy to understand, it can pique the learner's interest and attract their attention. Additionally, learners can repeat the learning process as many times as needed until they fully understand the material.