2024.01.18
Professionals in animation video and film production will teach you! From types of animation videos to usage scenes and production tools
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Category
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Animation videos are commonly referred to as "anime," and you might imagine videos featuring characters as the main focus. In fact, animation videos refer to videos that add movement to images such as still images, text or shapes, photos, and logos, including those that do not feature characters. The content and style can vary widely, ranging from comedic to business-like. Here, we will introduce the types of animation videos and their usage scenarios.
1. What is an animated video?
An animated video is a type of video that adds movement to illustrations, text, and still images. It is widely used as a visual technique for corporate branding videos, YouTube advertisements, and TV commercials. Unlike live-action videos, it does not require filming and can convey complex information in an easily understandable way.
2. Types of Animation Videos
There are various types of animated videos. Here, we will introduce an overview and characteristics of representative animated videos.
| Type | Full Animation |
|---|---|
| Overview | This is a technique used in movies and TV anime. It expresses movement and emotions with different images for each frame, resulting in smooth motion and the ability to flexibly expand the story development in the video. |
| Features |
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| Type | 3D Animation |
| Overview | This is a video using three-dimensional illustrations and graphics. We excel at expressing "depth" and can create immersive visuals. |
| Features |
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| Type | Illustration Animation |
| Overview | This is a video with effects such as fade and pop-up applied to 2D illustrations. It is used in service introduction videos and more. |
| Features |
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| Type | Pictogram Animation |
| Overview | This is a video that uses pictograms, such as illustrations of emergency exits and male and female symbols for public restrooms. |
| Features |
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| Type | Motion Graphics |
| Overview | This is a video using still images such as shapes and logos. It has a high design quality and is utilized in TV commercials and digital signage. |
| Features |
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| Type | Infographic Video |
| Overview | This is a video that presents information such as graphs, numbers, and data in an easy-to-understand visual format. |
| Features |
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| Type | Typography Animation |
| Overview | This is a video with animated text. It is used for advertisements and promotions. |
| Features |
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| Type | Whiteboard Animation
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| Overview | This is a video that shows the process of creating illustrations with a pen against a white screen (whiteboard) background. |
| Features |
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| Type | Stop Motion Animation |
| Overview | This is a video that captures stationary objects or still images by moving them slightly, making them appear to be in motion. |
| Features |
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3. Scenes of Utilizing Animated Videos and Their Benefits
We will introduce the main usage scenes of animated videos and the benefits of using them for each scene.
■Service Introduction Video
A service introduction video is a video created to showcase the features and appeal of a service. Since services are intangible, expressing them through video makes it easier for viewers to understand the service's image compared to just using text or images.
The benefits include the following.
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・Improvement of Sales Operations Efficiency
Service introduction videos can replace verbal explanations, leading to increased efficiency in sales operations.
For example, by converting information that was previously conveyed through thick presentation materials into a video and showing it before meetings, the time spent on verbal explanations and reading materials can be reduced, allowing the freed-up time to be allocated to activities such as listening to clients. -
・Easy to visualize the use of the service
When trying to convey an overview or usage of the service with just text and images, it can often become unclear. By utilizing service introduction videos, you can communicate the appeal of the service that cannot be fully conveyed through brochures or manuals. Additionally, it becomes easier to imagine actually using the service.
■Promotional Videos and Commercials
Promotional videos and commercials are videos aimed at promoting the sale of products or services and advertising activities. The benefits include the following.
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・It is possible to convey a lot of information in a short time
Unlike still images, videos allow viewers to gather information without having to read text, making it easier to communicate complex content. Videos can convey more information than still images while supplementing the content with audio and background music, which can help prevent drop-off rates. -
・Expecting a large spread
By deploying on SNS, events, and exhibitions, many people can view it. Additionally, since it can be used repeatedly, creating one video allows for broad and long-term utilization.
■Branding Video
A branding video is a video that clearly conveys a brand's image. By showcasing the appeal of a company, product, or service through video, the goal is to enhance recognition and brand image. By delivering messages about corporate philosophy, image, and feelings towards products and services, it becomes easier to gain trust from viewers. Unlike promotional videos or commercials, branding videos do not have a sales pitch, making them easier to watch and share.
The benefits include the following.
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・Intuitively convey the brand image
It is difficult to convey all the appeal of a brand through text or images, but with video, it can be appropriately communicated using visuals and music. -
・Easier to increase visibility and acquire customers
If the video captures the audience's interest, it is more likely to be shared on social media. As it spreads and reaches more people, the company's visibility will increase. By being viewed by many, it will lead to acquiring new customers from different demographics than the target audience. -
・Leads to differentiation from competitors
The favorability, trust, and brand image towards a company can sometimes be the deciding factors for purchase. If you can gain the trust of viewers through branding videos, you will be able to differentiate yourself from competitors without competing on price or functionality.
■Job Video
Recruitment videos are videos produced by companies during their hiring activities, aimed at conveying the company's appeal and encouraging applications.
The benefits include the following.
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・Memorable
While the average retention rate for learning through reading is 10%, it is said that the average retention rate for learning through video is 20%. By utilizing videos for job postings rather than just text, it becomes twice as likely for job seekers to remember your company, making it easier for them to choose your company among many others. -
・Easy to imagine working in the workplace
The atmosphere and image of the workplace can be difficult to convey through text alone, but through video, we can provide more realistic information, making it easier for job seekers to envision themselves working in the workplace.
■e-Learning Materials
Animated videos as teaching materials are an effective method for achieving memory retention and behavior change in learners.
The benefits include the following.
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・Easier to Remember
There is information that adding images makes it 55% easier to remember than learning with text alone (picture superiority effect). Additionally, research has shown that animations, through storytelling, can be 22 times more memorable to the audience than explanations based on facts and figures, as they appeal to the audience's emotions. -
・Attracting Learners' Attention
Even with complex learning content or when learners are not highly motivated, if the materials are easy to understand, they can spark interest and capture the learners' attention. Additionally, learners can study repeatedly until they understand the material.
4. What is the easy-to-use animation video creation tool "Vyond"?
When it comes to animated videos, you might think that only professionals can create them, but with "Vyond," anyone can easily make animated videos. Here, we will explain the introduction of Vyond and the reasons we recommend it.
■ What is "Vyond"?
Vyond is a tool for creating business animations. You can create attractive animated videos in a short time by combining thousands of pre-prepared templates. Vyond offers three styles as touches, including characters and illustrations: Contemporary, Business Friendly, and Whiteboard Animation. By using these styles, you can create animated videos suitable for various business scenes.
You can create illustration animations that are close to full animation, and you can add lip-syncing to character illustrations that match various actions and voices.
Additionally, by utilizing AI (Vyond Go), you can create animated videos with voiceovers in just a few seconds by simply entering a few lines of prompts (text).
■Reasons Why Vyond is Recommended for Animation Video Production
Vyond is a cloud service, so you can create animated videos on any computer as long as you have an internet connection. You can continue video editing even when you are not at the office, whether you are on a business trip or at home. Here are three main reasons why we recommend it.
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・Easy to create even for beginners
Vyond can be operated intuitively with a mouse, allowing even those without specialized knowledge or skills in video production to create animated videos. Its user interface is as simple as PowerPoint, so no special techniques or experience are required. -
・Abundant Business Templates
With over 1,900 backgrounds, more than 1,300 characters, over 14,000 accessory illustrations, and more than 2,400 actions (character expressions and movements) prepared as materials needed for animation creation, you can produce by simply combining them. -
・Can prepare/create other materials necessary for animation videos
Animation videos also require background music, sound effects, and voiceovers, and many of these materials are incorporated. Additionally, with the voice synthesis capabilities of Azure and Amazon Polly, it is also possible to create narration and character voices.
5. Summary
This time, we introduced the types of animation videos and their usage scenarios. Human Science has a wealth of experience in producing animation videos. We also offer animation video production outsourcing services using Vyond, and in 2023, we became a certified reseller of Vyond. We will introduce the benefits of implementing Vyond through Human Science.
・Enhanced Support
Of course, we provide support for procedures before and after purchase, offer training courses, assist with communication with Vyond providers (in English), and can support everything from proposing to producing educational content based on your requests.
・Numerous achievements in e-learning production
We have many achievements in effective animation production outsourcing that leverages our know-how, not limited to Vyond.
The enhancement of educational content using animated videos is expected to increase in necessity in the future. In proportion to this, it is anticipated that various animation video production tools will emerge and their functionalities will also be enhanced. The use of AI will also progress.
In such a situation, Vyond will likely be utilized even more as the optimal tool for creating animated teaching materials worldwide. To encourage more companies to utilize this useful tool, Human Science is offering a 2-week free trial. Please feel free to contact us.
In addition, Human Science offers a variety of services related to educational content, from in-house support for educational content to outsourcing the production of animated videos and teaching materials. We would be happy to discuss your needs. We can produce using Vyond, as well as accommodate various other tools.
In addition, Human Science has a wealth of experience in creating manuals for various products and services. This includes the production of promotional videos and user training content that accompany the manuals. Thus, we can provide one-stop solutions from the proposal and creation of manuals and training texts to the proposal and creation of educational content. Please feel free to contact us.
