2024.01.18
Learn from the professionals in animation video and film production! From types of animation videos to how to use them, and the tools used in production.
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Animation videos are commonly referred to as "anime" and may be imagined as videos with characters as the main focus. In fact, animation videos refer to videos with movement added to still images, text, graphics, photos, logos, etc., and can also include videos without characters. The content and style can vary greatly, from comical to business-like. Here, we will introduce the types and uses of animation videos.
1. What is an animation video?
An animation video is a type of video that adds movement to illustrations, text, still images, etc. It is widely used as a branding video for companies, YouTube advertisements, TV commercials, and other visual techniques. Unlike live-action videos, it does not require filming and can effectively convey complex information in an easy-to-understand manner.
2. Types of Animation Videos
There are various types of animation videos. Here, we will introduce the overview and features of typical animation videos.
| Type | Full Animation |
|---|---|
| Overview | This is a technique used in movies and TV anime. It is a type of animation where each frame is expressed with different images, creating smooth movements and allowing for flexible storytelling. |
| Features |
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| Type | 3D Animation |
| Overview | This is a video that uses three-dimensional illustrations and graphics. It is skilled at expressing "depth" and can create immersive visuals. |
| Features |
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| Type | Illustration Animation |
| Overview | This is a video with effects such as fade and pop-up added to 2D illustrations. It is used in service introduction videos and other applications. |
| Features |
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| Type | Pictogram Animation |
| Overview | This is a video that uses pictograms, visual symbols such as illustrations of emergency exits and male and female symbols for public restrooms. |
| Features |
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| Type | Motion Graphics |
| Overview | This is a video that uses still images such as shapes and logos. It has a high design quality and is used in TV commercials and digital signage. |
| Features |
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| Type | Infographic Video |
| Overview | This is a video that makes information such as graphs, numbers, and data easy to understand visually. |
| Features |
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| Type | Typography Animation |
| Overview | This is a video with moving text. It is used for advertising and promotions. |
| Features |
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| Type | Whiteboard Animation
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| Overview | This is a video that captures the process of creating illustrations with a pen on a white background (whiteboard). |
| Features |
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| Type | Stop Motion Animation |
| Overview | This is a video that captures slowly moving objects or still images and makes them appear to be moving. |
| Features |
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3. Scenes and Benefits of Using Animation Videos
Introducing the main usage scenes of animation videos and the benefits of using them for each scene.
■Service Introduction Video
A service introduction video is a video created for the purpose of introducing the features and attractions of a service. Since services are invisible, expressing them through videos makes it easier for viewers to understand the image of the service compared to just using text and images.
The benefits include the following.
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・Improvement of Sales Operations Efficiency
Service introduction videos can replace verbal explanations, leading to increased efficiency in sales operations.
For example, by converting information that was previously conveyed through thick presentation materials into a video and showing it before meetings, the time spent on verbal explanations and reviewing materials can be reduced, allowing the freed-up time to be used for activities such as listening to client needs. -
・Easy to visualize the use of the service
When trying to convey an overview or usage of the service with just text and images, it can often become unclear. By utilizing service introduction videos, we can communicate the appeal of the service that cannot be fully conveyed through brochures or manuals. Additionally, it becomes easier to imagine actually using the service.
■Promotional Videos and Commercials
Promotional videos and commercials are videos created for the purpose of promoting and advertising products or services. The benefits include the following:
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・It is possible to convey a lot of information in a short time
Unlike still images, videos allow viewers to gather information without having to read text, making it easier to understand complex content. Videos can convey more information than still images while supplementing the content with audio and background music, which can help prevent drop-off rates. -
・Expecting a large spread
By deploying on social media, events, and exhibitions, many people can view it. Additionally, since it can be used repeatedly, creating one video allows for broad and long-term utilization.
■Branding Video
A branding video is a video that conveys the brand image in an easy-to-understand manner. Its purpose is to improve awareness and brand image by introducing the attractiveness of a company, product, or service through video. By delivering the company's philosophy, image, and feelings towards the product or service, it becomes easier to gain trust from viewers. Unlike promotional videos or commercials, branding videos do not have a sales element, making it easier for viewers to watch and share, which is a unique feature.
The benefits include the following:
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・Can intuitively convey the brand image
It is difficult to convey all the appeal of a brand through text or images, but with video, it can be appropriately communicated using visuals and music. -
・Easier to increase brand awareness and acquire customers
If the video captures the audience's interest, it is more likely to be shared on social media. As it spreads and more people see it, the company's brand awareness will increase. By being viewed by many people, it will lead to the acquisition of new customers from different demographics than the target audience. -
・Leads to differentiation from competitors
The favorability, trust, and brand image towards a company can sometimes be the deciding factors for purchase. If you can gain the trust of viewers through branding videos, you will be able to differentiate yourself from competitors without competing on price or functionality.
■Job Videos
A recruitment video is a video created by a company when conducting recruitment activities, with the purpose of conveying the company's appeal and encouraging applications.
The benefits include the following.
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・Memorable
While the average retention rate for learning through reading is 10%, it is said that the average retention rate for learning through video is 20%. By utilizing videos for job postings rather than just text, it becomes twice as likely for job seekers to remember your company, making it easier for them to choose your company among many others. -
・Easy to imagine working in the workplace
The atmosphere and image of the workplace can be difficult to convey through text alone, but through video, more realistic information can be communicated, making it easier for job seekers to envision themselves working in the workplace.
■e-Learning Materials
Animation videos as teaching materials are an effective method for achieving learners' memory retention and behavior change.
The benefits include the following:
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・Easier to Remember
There is information that adding images makes it 55% easier to remember than learning with text (picture superiority effect). Additionally, research results show that animations, through storytelling, are 22 times more memorable to the audience than explanations based on facts and figures, as they appeal to the audience's emotions. -
・Attracting Learners' Attention
Even with complex learning content or when learners are not highly motivated, if the materials are easy to understand, they can spark interest and capture the attention of learners. Additionally, learners can study repeatedly until they understand the material.
4. What is "Vyond", a tool that allows you to easily create animated videos?
When it comes to animation videos, you may have the image that only professionals can create them, but with "Vyond", anyone can easily make animation videos. Here, we will introduce Vyond and explain why it is recommended.
■ What is "Vyond"?
Vyond is a tool for creating business animations. You can create attractive animated videos in a short time by combining thousands of pre-made templates. Vyond offers three styles as touches, such as characters and illustrations. These styles are Contemporary, Business Friendly, and Whiteboard Animation. By using these styles, you can create animated videos that are suitable for various business scenes.
Each style allows you to create illustration animations that are close to full animation, and you can add lip-syncing to character illustrations to match various movements and voices.
In addition, by utilizing AI (Vyond Go), you can create animated videos with audio in just a few seconds by simply entering a few lines of prompts (text).
■Reasons why Vyond is recommended for creating animated videos
Vyond is a cloud service, so you can create animated videos on any computer as long as you have internet access. You can work on video editing even when you are not in the office, such as on business trips or at home. The main reasons for recommending it are the following three.
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・Easy to create even for beginners
Vyond can be operated intuitively with a mouse, allowing even those without specialized knowledge or skills in video production to create animated videos. Its user interface is as simple as PowerPoint, so no special techniques or experience are required. -
・Abundant templates for business
With over 1,900 backgrounds, more than 1,300 characters, over 14,000 accessory illustrations, and more than 2,400 actions (character expressions and movements) pre-prepared as materials needed for animation creation, you can produce by simply combining them. -
・Can prepare/create other materials necessary for animation videos
Animation videos also require background music, sound effects, and voiceovers, and many of these materials are incorporated. Additionally, with the voice synthesis capabilities of Azure and Amazon Polly, it is also possible to create narration and character voices.
5. Summary
This time, we introduced the types of animation videos and their usage scenes. Human Science has a large number of achievements in animation video production. In addition, we also offer animation video production services through Vyond and became a certified reseller of Vyond in 2023. We will introduce the benefits of introducing Vyond through Human Science.
・Enhanced Support
We can provide support for pre- and post-purchase procedures, as well as offer training courses and assist with communication with Vyond (in English). We can also support you in proposing and creating educational content to meet your needs.
・Many achievements in e-learning production
We have a track record of creating effective animations using our expertise, not limited to Vyond.
The enhancement of educational content using animation videos is expected to become even more necessary in the future. As a result, we can expect various animation video production tools to emerge and their functions to be further enhanced. The use of AI will also continue to advance.
In such a situation, Vyond will continue to be utilized worldwide as the optimal tool for creating animation teaching materials. In order to further utilize this useful tool in more companies, Human Science Co., Ltd. is offering a 2-week free trial. Please feel free to contact us.
In addition, Human Science offers a variety of services related to educational content, from in-house support for educational content to production outsourcing of animation videos and teaching materials. We would be happy to discuss with you. We are able to work with various tools, not just Vyond.
In addition, Human Science has a large number of achievements in manual creation for various products and services. Among them, there are also achievements in creating introduction videos for products and services, as well as user education content. From proposing and creating manuals and training texts to proposing and creating educational content, we can provide one-stop support. Please feel free to consult with us.
