e-Learning Blog

In recent years, there have been many opportunities to watch videos in our daily lives, such as on YouTube and in train advertisements, and videos are now being used in business. What is the background behind the increasing use of videos in business? Here, we will explain three factors that have led to the growing attention towards videos in business.

■Development and Spread of Communication Technology

As of 2023, the population coverage rate for 5G has exceeded 96%. The widespread adoption of high-speed and high-capacity 5G has made video viewing on smartphones and other devices commonplace. It can be considered one of the factors that has led to the use of videos in business, as it has become commonplace for users to watch videos.

■Video Effects

Videos have a higher impact in terms of attracting people, being easy to understand, and leaving an impression compared to still images and text. Additionally, according to the "Learning Pyramid" proposed by the American National Training Institute, the retention rate when reading text is 10%, but it increases to 20% when watching videos. In other words, the retention rate of videos is about twice that of text.

■Information Volume

It is said that a 1-minute video contains about 3,600 pages worth of information on a web page. For example, in a video showing how to use a product, you can demonstrate detailed operations and movements that are difficult to express with text or images.

Discover 4 ways to utilize videos in your business.

■Service introduction for promotion and sales purposes

You can use it for video advertisements and on websites. Videos can accurately convey a lot of information, and by creating just one video, you can play it multiple times at events and exhibitions, allowing many people to watch it. Service introduction videos can also serve as a substitute for verbal explanations by sales staff, improving the efficiency of sales operations.

■e-learning

Video content such as explanations of business knowledge and tasks, recordings of lectures, videos of staff during work, and message videos from the president can be used as teaching materials for new employees, part-time employee education, and technology transfer.

■Manual

Operating machinery and software can be difficult to convey through text and images. With videos, you can provide concrete and practical information such as body movements and screen changes.

＞ Human Science: e-Learning Video Material Production

■Recruitment Activities

You can use corporate introduction videos and senior interviews during recruitment activities. By creating these types of videos, you can reduce recruitment costs and reach more applicants without having to have company representatives or senior employees participate in every company briefing.

What are the key points for successfully utilizing videos in business?
We will introduce three main points.

■Establish a scenario in business to clarify the positioning of the video

It is important to consider how viewers watch videos and what actions they take afterwards when creating a scenario. By doing so, we will create the most suitable video content while clearly defining the positioning of the video. For example, when creating a recruitment video, we will think about the content while imagining how job seekers will feel and what expectations they will have when applying.

■There are also types of videos, so choose the most suitable one

Videos can be broadly classified into two categories: "live-action" and "animation". However, even within live-action videos, there are various types such as software tutorial videos and recruitment videos. There are also over 10 types of animation videos, including whiteboard animation and 3D animation. Therefore, it is important to understand these different types of videos in order to select the most suitable one.

■Consider methods for video production

When considering the means of video production, it is important to decide whether to produce it in-house (or by yourself) or outsource it to a production company. In order to determine which option to choose, it is important to clarify the following three points:
・Purpose: Why create a video and what message do you want to convey?
・Target audience: Who will be watching the video?
・Budget and resources: How much will it cost and how many team members will be involved in the video production?
If these three points are not clear, there is a risk of ending up with a video that is not effective or does not meet expectations.

This time, we introduced examples and key points of utilizing videos in business. Human Science has a track record of not only live-action videos, but also animation video production. In addition, we also offer animation video production services through Vyond, and as a certified reseller of Vyond, we also sell the software. We will introduce the benefits of introducing Vyond through Human Science.

Related Articles: A Comprehensive Guide to Vyond's Features and Pricing for Each Plan! What's the Difference Between Direct Purchase and Agency?

・Enhanced Support
We can provide support for procedures before and after purchase, as well as offer training courses and assist with communication with Vyond (in English). We can also support you from proposing to creating educational content based on your requests.
＞ Vyond (animation production) sales

・Numerous e-learning production achievements
We have a lot of experience in creating effective animations using our know-how, not limited to Vyond.
＞ Vyond Animation Production Agency

The enhancement of educational content using animation videos is expected to become even more necessary in the future. As a result, we can expect various animation video production tools to emerge and their functions to be further enhanced. The use of AI will also continue to advance. In such a situation, Vyond will continue to be utilized worldwide as the optimal tool for creating animation teaching materials. In order to further utilize this useful tool in more companies, Human Science is offering a 2-week free trial. Please feel free to contact us.

In addition, Human Science provides a variety of services related to educational content, from in-house support to the production of animation videos and teaching materials. We would be happy to discuss with you. We are able to work with various tools, including Vyond, for production.
＞ Human Science: e-Learning Services

In addition, Human Science has a large number of achievements in manual creation for various products and services. Among them, there are also achievements in creating introduction videos for products and services, as well as user education content. From proposing and creating manuals and training texts to proposing and creating educational content, we can provide one-stop support. Please feel free to consult with us.

＞ Human Science: Manual Creation Service
＞ Moodle Implementation Support and Operation
＞ e-Learning Material Creation
＞ e-Learning Material Translation (Multilingual Support, Localization)