2023.09.01
Create Business Animations with Vyond! Explaining the reasons, benefits, and challenges recommended for business.
1. What is Vyond?
We have started selling Vyond, an animation production tool, at our company. The use of Vyond in YouTube videos has been increasing, and we believe that Vyond can be useful for business purposes, especially for creating internal training and educational videos, as well as product and service introduction videos. In this blog, we will introduce the basic features and functions of Vyond, as well as its practical applications.
About Vyond
Vyond is a cloud-based service specializing in animation production, developed by "GoAnimate, Inc." in the United States in 2007. It is used by companies and educational institutions around the world and has been highly praised as a platform specializing in business animation production.
The user experience is similar to PowerPoint, allowing users to create animations with a sense of creating slides. Depending on how the materials are combined, it is possible to create highly expressive and storytelling animations.
On a web browser, by combining over 2000 extensive templates and other rich materials, even those who have never created animations before can produce high-quality animation videos in a short amount of time.
Related Articles: A Comprehensive Guide to Vyond's Features and Pricing for Each Plan! Differences Between Direct Purchase and Agency Purchase
>Vyond (Animation Production) Sales
Features and Characteristics of Vyond
As for the features of Vyond, there are the following:
・Intuitively usable even for employees who found it difficult to use complex video editing software. ・With carefully calculated colors and forms, even amateurs can create high-quality videos without mistakes. ・A wide variety of templates and materials are available, making it easy to create videos within the company. Characters and backgrounds can also be customized freely. ・Not only can a diverse range of expressions be created using a wealth of materials, but also materials such as BGM and sound effects are provided. In addition, it is possible to upload and use your own company logo and images. ・As it is a cloud service, it can be easily used on a web browser.
The operation method is simple, and you can add scenes or adjust the flow of videos on the timeline by dragging and dropping. You can also easily apply effects and transitions. Basic movements of characters and expressions of emotions such as joy, anger, sadness, and happiness can also be selected from patterns, so there is no need for complicated work like typical video software.
In addition, you can choose from three video patterns depending on the purpose of the video.
1. Contemporary
2D animation composed of simple characters and materials such as simplified backgrounds.
2. Business Friendly
Rich 2D animation with expressive character movements and more.
3. Whiteboard Animation
Animation that looks like it was hand-drawn on a whiteboard with a marker
By utilizing this pattern effectively, you can create animation videos that are more suitable for your purpose.
In addition, the created videos can be saved in MP4 or GIF animation format, and can be uploaded to LMS (Learning Management System) or YouTube.
[Attention] ・Vyond is a cloud service and online software, so it cannot be used without an internet connection. ・Creating a completely original video is not possible as it is based on using templates and pre-made materials.
Related Columns: Differences between Vyond and other animation production tools
2. Recommended Scenes and Reasons for Vyond Business Videos
Vyond explains recommended scenes and reasons for business videos.
Recommended Scenes for Vyond Business Videos
Can be used in a wide range of scenes such as service introductions, seminars and study sessions, in-house training, sales activities, PR activities, and exhibitions.
・Introduction of products and services: You can easily convey the features and benefits of products and services. Creating visually appealing videos can also increase customer interest and trust.
・Educational and training content: Educational and training content can be summarized in fun and easy-to-learn videos. You can freely choose characters and scenes, allowing you to express various situations and case studies.
・Supplement for presentations and reports: You can create videos as supplements for presentations and reports. By turning data and numbers into videos, it becomes easier for people to visually understand complex information.
・Advertising and marketing campaigns: You can create effective videos for advertising and marketing campaigns. You can also customize the story and message to fit your target audience.
・Internal communication and team building: Create videos that are useful for internal communication and team building, and facilitate information sharing within the company. They can be used for introducing employees, announcing events, giving feedback and expressing gratitude, among other things.
Related Columns: How to Utilize Vyond for Commercial Use and Important Points to Note?
Reasons Why Vyond is Recommended for Business Videos
By using Vyond, you can create meaningful videos in a short amount of time and quickly deploy them, allowing you to maintain a competitive advantage as a business.
・Editable at low cost: With no need for specialized knowledge or expensive tools, it can greatly reduce the cost of video production. It also allows for video production within the company without outsourcing to external production companies.
・Intuitive operation: It can be easily edited with intuitive operation. Even beginners can master basic operations in a short time.
・Abundant templates: A large number of preset templates are available, making it possible to create animated videos in a short time. By adding and editing necessary scenes, characters, and items based on the templates, you can create original animated videos.
・Original images and photos can also be used: With Vyond, you can upload original images and photos and incorporate them into your videos. This allows you to incorporate your company's logo and brand colors into the video, emphasizing your company's identity.
3. Benefits of Utilizing "Animated Videos" in Business
Animation videos are said to be more memorable (according to the Law of Verbal and Nonverbal Communication) and increase understanding compared to materials with only text and audio, as they can visually capture information. Additionally, they can evoke interest and emotions through movement and color (Immersive Training), which can also enhance the motivation of learners. Other benefits of using animation videos in business include the following.
・No need for on-screen appearance: It has its own expressive power that cannot be expressed in live-action, and is used for product and service introductions. Casting costs, equipment and location costs are not required, and production costs can be reduced.・No need for rehearsal or editing like in filming: Animation videos do not require rehearsal or editing like in live-action filming. In addition, nuances that are difficult to convey in live-action filming can be finely crafted.
・Promotional videos are easy to watch and leave a lasting impression: Animation videos are easy to capture the viewer's interest and are easy to remember, resulting in a higher promotional effect.
・Easily convey a wealth of information in a short amount of time: A lot of information can be conveyed in a short amount of time. This is because images are easy to imagine and the content can be intuitively understood.
・Can create scenes that are impossible in live-action: Animation videos can visualize things that cannot be expressed in live-action. This makes it easier to convey to the viewer.
4. Challenges in Utilizing "Animated Videos" for Business
When using animation videos for business, there are several challenges to consider.
- Production requires time and personnel: Creating animated videos with Vyond is easy, so high technical skills are not necessary, but it does require time and personnel.
- Difficult to convey a realistic atmosphere: Compared to live-action videos, animated videos lack a sense of realism, making it difficult to convey a realistic atmosphere.
- Effort is needed to achieve results: When using animated videos for business purposes, it is not enough to simply create them. Effort is needed to effectively promote them. For example, it is important to have a story that is easy to capture and remember, and to express the unique selling points of products or services in a simple way.
Related Column: How to Create e-Learning Materials Part 2 - Animation
5. Benefits of introducing Vyond through Human Science Co., Ltd.
Introducing the benefits of introducing Vyond through Human Science Co., Ltd.
Related Articles: A Comprehensive Guide to Vyond's Features and Pricing for Each Plan! What's the Difference Between Direct Purchase and Agency?
・Enhanced Support
We can provide support for pre- and post-purchase procedures, as well as assist with communication with Vyond (in English) and offer support for creating educational content based on your requests.
> Vyond (Animation Production) Sales
・We have a large number of e-learning production achievements. We have a lot of experience in effective animation production outsourcing, not limited to Vyond. > Vyond Animation Production Outsourcing
6. Summary
The enhancement of educational content using videos is expected to become even more necessary in the future. In such a situation, Vyond will continue to be used worldwide as the perfect tool for creating animated teaching materials. In order to further utilize this useful tool, Human Science has started selling it as an authorized reseller.Please feel free to contact us as there is a 2-week free trial available.
In addition, Human Science offers various services related to educational content, from in-house support to outsourcing the production of animated videos and teaching materials. We are happy to discuss with you, as we are able to work with not only Vyond, but also various other tools.
> Human Science: e-Learning Services
> Human Science: Animated Teaching Material Production for e-Learning
> Human Science: iSpring Product Introduction/Production Support
In addition, Human Science has a proven track record in creating manuals for various products and services. This includes the production of introduction videos and user education content that are associated with manuals, with a large number of successful projects. We can provide one-stop support from proposing and creating manuals and training texts to proposing and creating educational content, so please feel free to consult with us.
> Human Science: Manual Creation Services
Vyond Related Information
- 2024.11.19
- Why Anime is Effective in Corporate Training - Utilizing AI Animation Tool Vyond and Case Studies