e-Learning Blog

In recent years, opportunities to watch videos in daily life have increased, such as on YouTube and in train advertisements, and videos are now being utilized in business as well. What are the factors behind the growing use of videos in business? Here, we will explain three reasons why videos have become a focus in business.

■Development and Spread of Communication Technology

As of the end of fiscal year 2023, the population coverage rate of 5G has exceeded 98.1%. The spread of high-speed, large-capacity 5G has made video viewing on smartphones and other devices commonplace. It can be considered one of the factors that has led businesses to start utilizing video, as it has become normal for users to watch videos.

■Effect of the Video

Videos can be expected to have a higher impact than still images or text in terms of attracting people, ease of understanding, and leaving an impression. According to the "Learning Pyramid" proposed by the National Training Laboratory in the United States, the retention rate for reading text is 10%, while it increases to 20% when watching a video. In other words, the retention rate for videos is twice that of text.

■Information Volume

"A 1-minute video contains as much information as 3,600 web pages"*. For example, in a product usage video, you can demonstrate detailed operations and actions that are difficult to express with text and images.

*From IdeaRocket's article "A Video Is Worth 1.8 Million Words: Special Value of Video"

Introduction to the effects of animation and
a simple way to create high-quality animated videos

How to Create Animated Videos

We will introduce four examples of how videos can be utilized in business.

■Service introduction for promotional and sales purposes, etc.

You can utilize video advertisements such as those on Youtube, as well as on your own website and PR sites. Videos can convey a lot of information accurately, and once you create a video, you can use it repeatedly at events and exhibitions, allowing many people to view it. Service introduction videos can serve as a substitute for verbal explanations by sales staff, which can also improve the efficiency of sales operations.

■e-Learning

Video content such as explanatory videos on business knowledge and operations, recorded lectures, and messages from the president can be used as teaching materials for new employee training, part-time staff education, and technical succession.

■Manual

Operating equipment and software can be difficult to convey through text and images. With video, you can communicate specific and practical information such as body movements and screen changes.

＞ Human Science: e-Learning Video Course Production

■Recruitment Activities

You can utilize corporate introduction videos and senior employee interview videos during recruitment activities. By creating this type of video, you can reduce recruitment costs as you won't need to have company representatives or senior employees participate every time there is a company briefing, allowing you to reach more applicants.

There are many advantages to using videos in business, but there are also disadvantages. By understanding both, you can leverage videos to achieve success in your business. Here, we introduce the main advantages and disadvantages of using videos in business.

■ Benefits of Using Videos

What are the key points for successfully utilizing videos in business?
Here are three main points.

■Clarify the positioning of the video and the business scenario

It is important to consider how viewers watch the video and what actions they take afterward when developing a scenario. By doing so, we create optimal video content while clearly defining the video's positioning. For example, in the case of a recruitment video, we design the content while imagining how job seekers access it, how they feel while watching, and what expectations they have as they proceed to the application form.

■There are different types of videos, so choose the most suitable one.

Videos can be broadly classified into two categories: "live-action" and "animation." Even within live-action videos, there are various types such as software operation videos and interview videos. Animation videos also come in various forms, including animations based on still images (like PowerPoint animations) and more sophisticated animated videos. It is important to choose the type of video based on the objectives and target audience.

■Consider methods for video production

When considering video production methods, decide whether to produce it in-house (or by yourself) or outsource to a production company. In making this decision, it is important to clarify the following three points.
・Purpose: Why create the video and what message you want to convey
・Target Audience: What characteristics the intended viewers of the video have
・Budget and Structure: How much cost can be allocated and which members can be involved in video production
At a minimum, these three points should be clearly defined and shared among stakeholders; otherwise, after production, you might end up thinking "It would have been better not to have a video" or "The expected results were not achieved."

This time, we introduced key points for successfully utilizing videos in business. By leveraging videos, you can accelerate business growth and enhance competitiveness. Now is the time to incorporate videos and create new business opportunities!

At Human Science, we have extensive experience not only in live-action video production but also in animation video production. Recently, services like Vyond, which allow easy creation of animations, have become available. Vyond incorporates various AI features. By leveraging these AI capabilities, you can easily create business-oriented animations such as educational materials and engaging promotional videos. Human Science also offers animation video production outsourcing services using Vyond and became an authorized Vyond reseller in 2023. Here, we introduce the benefits of adopting Vyond through Human Science.

■ Comprehensive Support

When you purchase Vyond from our company, we provide support for procedures before and after purchase, offer training courses, handle communication with the Vyond provider (in English), and support everything from proposing to producing educational content tailored to your requests.
＞ Vyond (Animation Production) Sales

■ Extensive experience in e-learning production

We have extensive experience in effective animation production outsourcing utilizing our expertise, not limited to Vyond.
＞ Vyond Animation Production Outsourcing

The enhancement of educational content using animated videos is expected to increase in necessity in the future. Correspondingly, it is anticipated that various animated video production tools will emerge, and their functionalities will also be enriched. The use of AI will also advance. In such a context, Vyond is likely to be utilized even more globally as the optimal tool for creating animated educational materials. To enable more companies to take advantage of this useful tool, Human Science is offering a 2-week free trial. Please feel free to contact us.

In addition, Human Science offers a variety of services related to educational content, from in-house support for educational content to outsourcing the production of animated videos and teaching materials. We would be happy to discuss your needs. We can produce content using Vyond, as well as various other types of content.
> Human Science: e-Learning Services

In addition, Human Science has a wealth of experience in creating manuals for various products and services. This includes the production of promotional videos and user training content that accompany the manuals. Thus, we can provide one-stop solutions from the proposal and creation of manuals and training texts to the proposal and creation of educational content. Please feel free to contact us.

＞ Human Science: Manual Production Services
＞ Moodle Implementation Support and Operation
＞ e-Learning Material Production
＞ e-Learning Material Translation (Multilingual Support, Localization)