2023.09.01
2023.12.20
Let's create business animations with Vyond! An explanation of the reasons and benefits recommended for business, as well as challenges.
1. What is Vyond?
Our company has started the代理販売 of an animation production tool called Vyond. There has been an increase in the use of Vyond in YouTube videos, and we believe it will be particularly useful in business for creating internal training and educational videos, as well as for producing product and service introduction videos. This blog will introduce the basic features and functions of Vyond, as well as its application scenarios.
What is Vyond
Vyond is a cloud service specialized in animation production developed by the American company "GoAnimate, Inc." in 2007. It is used by companies and educational institutions around the world and is highly regarded as a platform specialized in business animation production, utilized by many users.
The user experience is similar to PowerPoint, allowing users to create animations with the same feel as creating slides. Depending on how materials are combined, it is possible to produce animated works with strong storytelling and expressive power.
On a web browser, by combining over 2000 extensive templates and other rich materials, high-quality animated videos can be produced in a short time, even without prior experience in animation production.
Related Articles: A Comprehensive Guide to Features and Pricing of Vyond Plans! What is the Difference Between Direct Purchase and Agents?
>Vyond (Animation Production) Sales
Features and Characteristics of Vyond
The characteristics of Vyond include the following:
- Even in-house, where using complex video editing software was a high hurdle, it can be used intuitively.
- The colors and shapes are meticulously calculated, allowing even amateurs to create highly designed videos without mistakes.
- A wealth of templates and materials are readily available, making it easy to create videos in-house. Characters and backgrounds can also be freely customized.
- Not only can diverse expressions be achieved using abundant materials, but background music and sound effects are also provided. Additionally, you can upload and use your own logos and images.
- As it is a cloud service, it can be easily accessed via a web browser.
The operation method is simple; you can add scenes and adjust the flow of the video on the timeline using drag and drop. Effects and transitions can also be easily applied. Basic character actions and expressions of joy, anger, sadness, and happiness can be selected from patterns, so there is no need for complicated tasks like those in typical video software.
Furthermore, depending on the purpose of the video, you can choose from three video patterns.
1. Contemporary
2D animation composed of simple characters and simplified backgrounds.
2. Business Friendly
Rich variety of character motion materials and highly expressive 2D animation
3. Whiteboard Animation
Animation that looks like it was hand-drawn with a marker on a whiteboard
By effectively utilizing such patterns, you can create animation videos that better suit your objectives.
Furthermore, the created videos can be saved in MP4 or GIF animation formats and can be uploaded to LMS (Learning Management Systems) or YouTube.
[Note] ・Vyond is a cloud service and operates online, so it cannot be used without an internet connection. ・It is fundamentally based on using templates and provided materials, so it is not possible to create completely original videos.
Related Column: Differences Between Vyond and Other Animation Production Tools
2. Recommended Scenes and Reasons for Vyond Business Videos
We will explain the recommended scenes and reasons for using Vyond in business videos.
Recommended Scenes for Vyond Business Videos
Can be used in a wide range of scenarios such as service introductions, seminars and study sessions, internal training, sales activities, PR activities, and exhibitions.
・Introduction of products and services: Clearly communicate the features and benefits of products and services. Creating visually appealing videos can also enhance customer interest and trust.
・Educational and training content: Educational and training content can be summarized into enjoyable videos. You can freely choose characters and scenes, allowing for the expression of various situations and case studies.
・Supplementing presentations and reports: Videos can be created as supplements to presentations and reports. Content that is difficult to convey with just data and numbers becomes easier to understand visually when turned into a video.
・Advertising and marketing campaigns: Effective videos can be produced for advertising and marketing campaigns. You can customize the story and message to suit the target audience.
・Internal communication and team building: Create videos that assist with internal communication and team building, facilitating information sharing within the company. These can be used in various scenarios, such as employee introductions, event announcements, feedback, and expressions of gratitude.
Related Column: What are the Use Cases and Precautions for Commercial Use of Vyond?
Reasons Why Vyond is Recommended for Business Videos
With Vyond, you can create meaningful videos in a short time and deploy them quickly, allowing you to maintain a competitive edge in business.
・Editable at low cost: Since there is no need for specialized personnel or expensive tools, video production costs can be significantly reduced. Additionally, it allows for in-house video production without relying on external production companies.
・Intuitive operation: Editing can be done easily with intuitive controls. Even beginners can master basic operations in a short time.
・Abundant templates: A large number of preset templates are available, allowing for the quick creation of animated videos. By adding and editing the necessary scenes, characters, and items based on the templates, you can create original animated videos.
・Original images and photos can also be used: With Vyond, you can upload original images and photos to incorporate into your videos. This allows you to integrate your company's logo and brand colors into the video, emphasizing your corporate identity.
3. Benefits of Using "Animated Videos" in Business
Animated videos can capture information visually, making them easier to remember than materials that rely solely on text or audio (according to the Mehrabian principle), and they are said to enhance understanding. Additionally, they can evoke interest and emotions through movement and color (Immersive Training), which can also boost learners' motivation. There are also several other benefits to utilizing animated videos in business, such as the following.
・No need for face exposure: It has a unique expressiveness that cannot be achieved with live-action, and is utilized for product and service introductions. There are no casting costs or equipment/location fees, which helps reduce production costs.・No need for rehearsals or editing: Animated videos do not require rehearsals or editing like live-action filming. Additionally, nuances that are difficult to convey in live-action can be finely crafted.
・PR videos are easy to watch and memorable: Animated videos easily capture the viewer's interest and are easy to remember, enhancing promotional effectiveness.
・Can convey a wealth of information clearly in a short time: It can convey a lot of information in a short time. This is because it is easy to visualize and intuitively understand the content.
・Can create scenes that are impossible in live-action: Animated videos can visualize things that cannot be expressed in live-action. This allows for clear communication to the audience.
4. Challenges of Utilizing "Animated Videos" in Business
There are several challenges when utilizing animated videos in business.
・Production requires time and personnel: Creating animation videos with Vyond is easy, so high technical skills are not necessary, but it does require personnel and time.
・Difficult to convey a realistic atmosphere: Compared to live-action, animation videos may lack realism, making it challenging to convey a realistic atmosphere.
・Creativity is needed to achieve effectiveness even if production is possible: When utilizing animation videos in business, it is not enough to just produce them; creativity is required for effective promotion. For example, it is important to create a story that easily captures the audience's interest and is memorable, as well as to simply express the USP (unique selling proposition) of the product or service.
Related Column: How to Create e-Learning Materials Part 2 - Animation Edition
5. Benefits of Implementing Vyond through Human Science
Introducing the benefits of implementing Vyond through human science.
Related Articles: A Comprehensive Guide to the Features and Prices of Each Vyond Plan! What is the Difference Between Direct Purchase and Agents?
・Enhanced Support
Support for procedures before and after purchase, as well as communication with the Vyond provider (in English), and assistance with the proposal and production of educational content based on customer requests.
> Vyond (Animation Production) Sales
・We have a wealth of experience in e-learning production. We have many achievements in effective animation production outsourcing, not limited to Vyond, utilizing our know-how. > Vyond Animation Production Outsourcing
6. Summary
The enhancement of educational content using videos is expected to become increasingly necessary in the future. In such a situation, Vyond will be utilized even more around the world as the best tool for creating animated teaching materials. To enable more companies to take advantage of this useful tool, Human Science has also started代理販売. There is a 2-week free trial, so please feel free to contact us.
Additionally, Human Science offers a variety of services related to educational content, from in-house support for educational content to outsourcing the production of animated videos and teaching materials, so we would appreciate your inquiries. We support not only production using Vyond but also various other tools.
> Human Science: e-Learning Services
> Human Science: Production of Animated Teaching Materials for e-Learning
> Human Science: Support for Implementation/Production of iSpring Products
In addition, Human Science has a wealth of experience in creating manuals for various products and services. Among these, there are many achievements in producing promotional videos and user training content that accompany the manuals. Thus, we can provide one-stop solutions from the proposal and creation of manuals and training texts to the proposal and creation of educational content, so please feel free to consult with us.
> Human Science: Manual Production Services