e-Learning Blog

In recent years, opportunities to watch videos in daily life have increased, such as on YouTube and in train advertisements, and videos are now being utilized in business as well. What are the factors behind the growing use of videos in business? Here, we will explain three reasons why videos have become a focus in business.

■Development and Spread of Communication Technology

As of the end of fiscal year 2023, the population coverage rate of 5G has exceeded 98.1%. The spread of high-speed, large-capacity 5G has made video viewing on smartphones and other devices commonplace. It can be considered one of the factors that has led businesses to start utilizing video, as it has become a norm for users to watch videos.

■Video Effects

Videos can be expected to have a higher impact than still images or text in terms of attracting people, ease of understanding, and leaving an impression. According to the "Learning Pyramid" proposed by the National Training Laboratories in the United States, the retention rate for reading text is 10%, while it increases to 20% when watching a video. In other words, the retention rate for videos is twice that of text.

■Information Volume

It is said that "a 1-minute video contains as much information as 3,600 pages of a web page." For example, in a product usage video, you can demonstrate detailed operations and actions that are difficult to express with text or images.

*From IdeaRocket's article "A Video Is Worth 1.8 Million Words: Special Value of Video"

Introduction to the effects of animation and
a simple way to create high-quality animated videos

How to Create Animated Videos

Discover 4 ways to utilize videos in your business.

■Service introduction for promotion and sales purposes

You can utilize video advertisements on platforms like YouTube, as well as on your own website and PR sites. Videos can convey a lot of information accurately, and once you create a video, you can use it repeatedly at events and exhibitions, allowing many people to view it. Service introduction videos can serve as a substitute for verbal explanations by sales staff, thereby improving the efficiency of sales operations.

■e-learning

Video content such as explanatory videos on business knowledge and operations, recorded lectures, and messages from the president can be used as teaching materials for new employee training, part-time staff education, and technical succession.

■Manual

Operating machinery and software can be difficult to convey through text and images. With videos, you can provide concrete and practical information such as body movements and screen changes.

＞ Human Science: e-Learning Video Material Production

■Recruitment Activities

You can use corporate introduction videos and senior interviews during recruitment activities. By creating these types of videos, you can reduce recruitment costs and reach more applicants without having to have company representatives or senior employees participate in every company briefing.

What are the key points for successfully utilizing videos in business?
We will introduce three main points.

■Positioning of the video - Clarifying the business scenario

It is important to consider how viewers watch the video and what actions they take afterward when developing a scenario. By doing so, we create optimal video content with a clear positioning. For example, in the case of recruitment videos, we design the content while imagining how job seekers access the video, how they feel while watching it, and what expectations they have as they proceed to the application form.

■There are also types of videos, so choose the most suitable one

Videos can be broadly classified into two categories: "live-action" and "animation." Even within live-action videos, there are various types such as software operation videos and interview videos. Animation videos also come in various forms, including animations based on still images (like PowerPoint animations) and more sophisticated animated videos. It is important to choose the type of video based on the objectives and target audience.

■Consider methods for video production

When considering video production methods, you need to decide whether to produce it in-house (or by yourself) or outsource it to a production company. In this regard, it is important to clarify the following three points.
・Purpose: Why are you creating the video, and what do you want to convey?
・Target: What characteristics do the people you want to watch the video have?
・Budget and Structure: How much can you spend, and what kind of members can be involved in video production?
If you do not clarify and share at least these three points among stakeholders, you may end up with comments like "it would have been better not to use a video" or "we did not achieve the expected results" after the production.

This time, we introduced examples and success points of utilizing videos in business. At Human Science, we have numerous achievements not only in commissioned production of live-action videos but also in animation video production. Recently, services like Vyond have been provided, allowing for easy animation creation. In the past, our company created content that animated hand-drawn illustrations, but in recent years, due to demands for cost and delivery time, we have also undertaken many animation productions using Vyond. Additionally, since Vyond does not require skills in animation production, such as illustration creation, and is easy for anyone to use, we started selling licenses as a certified reseller from 2023.

Related Articles: A Comprehensive Guide to Vyond's Features and Pricing for Each Plan! What's the Difference Between Direct Purchase and Agency?

・Enhanced Support
When you purchase Vyond from us, we provide support for procedures before and after the purchase, as well as training courses, communication with Vyond's provider (in English), and support from proposal to production of educational content based on your requests.
> Vyond (Animation Production) Sales

・Numerous e-learning production achievements
We have a lot of experience in creating effective animations using our know-how, not limited to Vyond.
＞ Vyond Animation Production Agency

The enhancement of educational content using animation videos is expected to become even more necessary in the future. As a result, we can expect various animation video production tools to emerge and their functions to be further enhanced. The use of AI will also continue to advance. In such a situation, Vyond will continue to be utilized worldwide as the optimal tool for creating animation teaching materials. In order to further utilize this useful tool in more companies, Human Science is offering a 2-week free trial. Please feel free to contact us.

In addition, Human Science offers a variety of services related to educational content, from in-house support for educational content to outsourcing the production of animation videos and teaching materials. We would be happy to discuss your needs. We can produce content using Vyond, as well as various other types of content.
> Human Science: e-Learning Services

In addition, Human Science has a large number of achievements in manual creation for various products and services. Among them, there are also achievements in creating introduction videos for products and services, as well as user education content. From proposing and creating manuals and training texts to proposing and creating educational content, we can provide one-stop support. Please feel free to consult with us.

＞ Human Science: Manual Creation Service
＞ Moodle Implementation Support and Operation
＞ e-Learning Material Creation
＞ e-Learning Material Translation (Multilingual Support, Localization)