e-Learning Blog

In recent years, opportunities to watch videos in daily life have increased, such as on YouTube and in train advertisements, and videos are now being utilized in business as well. What are the factors behind the growing use of videos in business? Here, we will explain three reasons why videos have become a focus in business.

■Development and Spread of Communication Technology

As of the end of fiscal year 2023, the population coverage rate of 5G has exceeded 98.1%. The spread of high-speed, large-capacity 5G has made video viewing on smartphones and other devices commonplace. It can be considered one of the factors that has led businesses to start utilizing video, as it has become normal for users to watch videos.

■Effect of the Video

Videos can be expected to have a higher impact than still images or text in terms of attracting people, ease of understanding, and leaving an impression. According to the "Learning Pyramid" proposed by the National Training Laboratory in the United States, the retention rate for reading text is 10%, while it increases to 20% when watching a video. In other words, the retention rate for videos is twice that of text.

■Information Volume

"A 1-minute video contains as much information as 3,600 web pages"*. For example, in a product usage video, you can demonstrate detailed operations and actions that are difficult to express with text and images.

*From IdeaRocket's article "A Video Is Worth 1.8 Million Words: Special Value of Video"

Introduction to the effects of animation and
a simple way to create high-quality animated videos

How to Create Animated Videos

We will introduce four examples of how videos can be utilized in business.

■Service introduction for promotional and sales purposes, etc.

You can utilize video advertisements such as those on Youtube, as well as on your own website and PR sites. Videos can convey a lot of information accurately, and once you create a video, you can use it repeatedly at events and exhibitions, allowing many people to view it. Service introduction videos can serve as a substitute for verbal explanations by sales staff, which can also improve the efficiency of sales operations.

■e-Learning

Video content such as explanatory videos on business knowledge and operations, recorded lectures, and messages from the president can be used as teaching materials for new employee training, part-time staff education, and technical succession.

■Manual

Operating equipment and software can be difficult to convey through text and images. With video, you can communicate specific and practical information such as body movements and screen changes.

＞ Human Science: e-Learning Video Course Production

■Recruitment Activities

You can utilize corporate introduction videos and senior employee interview videos during recruitment activities. By creating this type of video, you can reduce recruitment costs as you won't need to have company representatives or senior employees participate every time there is a company briefing, allowing you to reach more applicants.

What are the key points for successfully utilizing videos in business?
Here are three main points.

■Clarify the positioning of the video and the business scenario

It is important to consider how viewers watch the video and what actions they take afterward when developing a scenario. By doing so, we create optimal video content while clearly defining the video's positioning. For example, in the case of a recruitment video, we design the content while imagining how job seekers access it, how they feel while watching, and what expectations they have as they proceed to the application form.

■There are different types of videos, so choose the most suitable one.

Videos can be broadly classified into two categories: "live-action" and "animation." Even within live-action videos, there are various types such as software operation videos and interview videos. Animation videos also come in various forms, including animations based on still images (like PowerPoint animations) and more sophisticated animated videos. It is important to choose the type of video based on the objectives and target audience.

■Consider methods for video production

When considering video production methods, you need to decide whether to produce it in-house (or by yourself) or outsource it to a production company. In this regard, it is important to clarify the following three points.
・Purpose: Why are you creating the video, and what do you want to convey?
・Target: What characteristics do the people you want to watch the video have?
・Budget and Structure: How much can you spend, and what kind of members can be involved in video production?
If you do not clarify and share at least these three points among stakeholders, you may end up with comments like "it would have been better not to use a video" or "we did not achieve the expected results" after the production.

This time, we introduced examples and success points of utilizing videos in business. At Human Science, we have numerous achievements not only in commissioned production of live-action videos but also in animation video production. Recently, services like Vyond have been provided, allowing for easy animation creation. In the past, our company created content that animated hand-drawn illustrations, but in recent years, due to demands for cost and delivery time, we have also undertaken many animation productions using Vyond. Additionally, since Vyond does not require skills in animation production, such as illustration creation, and is easy for anyone to use, we started selling licenses as a certified reseller from 2023.

Related Articles: A Comprehensive Guide to the Features and Prices of Each Vyond Plan! What is the Difference Between Direct Purchase and Agents?

・Comprehensive Support
When you purchase Vyond from us, we provide support for procedures before and after the purchase, training courses, communication with Vyond's provider (in English), and support from proposal to production of educational content based on your requests.
> Vyond (Animation Production) Sales

・Numerous achievements in e-learning production
Effective animation production outsourcing utilizing our know-how has been achieved not only with Vyond but also in many other projects.
＞ Vyond Animation Production Outsourcing

The enhancement of educational content using animated videos is expected to increase in necessity in the future. Correspondingly, it is anticipated that various animated video production tools will emerge, and their functionalities will also be enriched. The use of AI will also advance. In such a context, Vyond is likely to be utilized even more globally as the optimal tool for creating animated educational materials. To enable more companies to take advantage of this useful tool, Human Science is offering a 2-week free trial. Please feel free to contact us.

In addition, Human Science offers a variety of services related to educational content, from in-house support for educational content to outsourcing the production of animated videos and teaching materials. We would be happy to discuss your needs. We can produce content using Vyond, as well as various other types of content.
> Human Science: e-Learning Services

In addition, Human Science has a wealth of experience in creating manuals for various products and services. This includes the production of promotional videos and user training content that accompany the manuals. Thus, we can provide one-stop solutions from the proposal and creation of manuals and training texts to the proposal and creation of educational content. Please feel free to contact us.

＞ Human Science: Manual Production Services
＞ Moodle Implementation Support and Operation
＞ e-Learning Material Production
＞ e-Learning Material Translation (Multilingual Support, Localization)